– PRESS RELEASE –
Schengen, December 27, 2024
PM-International donates €2,376,000 to World Vision to support children in need. This annual contribution helps fund vital aid programs and is part of the company’s strong commitment to social responsibility through its charitable foundation PM We Care. The latest annual donation total does not yet include additional direct donations and emergency aid that PM-International also provides.
Long-Standing Partnership with World Vision
For more than 20 years, PM-International has shared a strong partnership with World Vision, ensuring that resources are used effectively and supporting long-term projects that create real, lasting change. The company is the largest corporate sponsor of World Vision Germany e.V. funding not just aid for individual children, but entire regional development projects. These long-term initiatives, lasting approximately 15 years, are carried out in collaboration with local communities. “For over 20 years, PM-International has been a strong partner, helping us create lasting change and provide children with long-term opportunities. United by our shared passion for improving lives, we combine our strengths and dedication to build a brighter future for those in need,” says Oliver Müller, Manager Events & Projects Philanthropy at World Vision Germany e.V..
Currently, PM We Care is active in countries such as Peru, Zimbabwe, Tanzania, Bolivia, Cambodia, Bangladesh, and Nicaragua. By 2025, PM-International will extend its support to 600 more sponsored children in Vietnam, bringing the total to 6,600 sponsored children, along with their families and communities, worldwide.
Making a Global Difference by Helping Children Locally
From the very beginning, PM-International’s charitable projects have been in the hands of Charity Ambassador Vicki Sorg. Together with World Vision, she visits least one of the projects every year to meet the local children and their families, witness progress and the impact of their work firsthand. This year, Vicki Sorg travelled to Bolivia, where shecelebrated the inauguration of a new playground funded by proceeds from PM-International’s “Share Your Love” campaign in March 2024.
“It was incredibly moving to see how much gratitude and optimism people express despite difficult living conditions,” Vicki Sorg shared. “The projects we support here provide access to clean drinking water, health education, and agricultural training. My experiences there have shown how much hope and potential exist in these communities.”
Sustainable Support through Targeted Collaboration
PM-International’s charitable efforts are guided by a clear goal: to provide children not just with material support, but with long-term opportunities for a better future. This approach aligns with the company’s corporate philosophy of improving people’s quality of life. “It is part of our corporate philosophy to improve people’s quality of life. With every product purchased, our customers give “One Hour of Life” to the sponsored children. This means that a portion of the revenue from every FitLine product sold goes to the PM We Care foundation. Through our partnership with World Vision, we can implement our vision globally, as World Vision has the necessary networks and expertise in the affected regions. Our collaboration creates synergies that allow us to deploy resources effectively and implement sustainable projects”, says Vicki Sorg.
Next Goal: Supporting 10,000 Sponsored Children
As PM-International continues to grow, so does the scope of its support. The company’s long-term goal is to sponsor 10,000 children, providing even more children around the world with a brighter future.
For more information, visit https://www.pm-international.com/pm-we-care/
Press contact
PM-International AG – Lea Herz
lea.herz@pm-international.com
+352 33 96 67 944
PM-International AG
15 Waistrooss,
L-5445 Schengen
Luxembourg
About PM-International:
Since 1993, PM-International develops and distributes a premium range of scientifically formulated products for health, fitness and beauty under its FitLine® brand – many of which have a patented technology.
More than 900 million FitLine® products have been sold worldwide. Headquartered in Luxembourg, the family business distributes its products from over 45 subsidiaries on 6 continents.
The exclusive Nutrient Transport Concept (NTC®) represents the company’s core competency and over 30 years of experience in product development: it delivers the nutrients when they are needed and where they are needed – to the cellular level, from inside and outside. To guarantee a continuous high product quality, the products are regularly and independently tested by ELAB Analytics GmbH. Via the QR code on the packaging, consumers can directly review information about the analysis. We believe that PM-International is still the only company that offers this level of transparency. More than 1,000 top athletes from over 85 disciplines and 40 nations trust in FitLine products. FitLine is the official supplier of numerous sports organizations and national teams, such as the ATP Tour for men’s elite tennis, the German, Austrian, and Canadian Ski Associations (DSV, ÖSV, ACA), the German Cycling Federation (BDR), the German Athletics Association (DLV), the Royal Belgian Handball Federation (URBH), and many others, with some of them for more than 20 years.
Further information can be found under: www.pm-international.com
